Makarska is a coastal town located in the Split-Dalmatia County, at the foot of Biokovo Mountain. Since time immemorial, the town has been an administrative, political, economic, cultural, educational, and, starting in the 20th century, a touristic center.
Today, Makarska has a population of 15 000, and a number of smaller settlements gravitating towards the larger town: Veliko Brdo, Puharići, Kotišina, and Makar (the namesake for Makarska).